Sales promotion: how to create, implement and integrate.., 3E
This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner."" --Edwin…
- Edition
- -
- ISBN/ISSN
- 0-7494-33864-9
- Collation
- xvi,256p.; 23 cm.
- Series Title
- -
- Call Number
- 659.104 CUM s
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